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What is Marketing Automation

By now you’ve probably heard of marketing automation but not exactly sure what it is & how it works.

You’re not alone if you’re still scratching your head about what it does and why it matters. There are a lot of definitions floating around out there, but perhaps the best way to look at marketing automation is in terms of  the results it can produce.

What can Imperium Automation do for you

  • Capture New Clients Interested in Services You Already Provide

    • If your agency isn’t using marketing automation, then you’re missing out on tremendous opportunities to capture for growth. According to the 2018 Mirren New Business Tools Report, only 37% of agencies are currently using marketing automation tools to drive new business.

    • The two most common reasons companies are not using Marketing Automation: Lack of know-how and lack of human resources.

  • Deliver Measurable Results

    • Marketing automation gives you tools to demonstrate the value of all of the services you’re providing clients. Comprehensive analytics and reporting allow you to show true end-to-end ROI of their programs and show how you’re directly impacting their sales and revenue.

    • 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels.

  • Provide a steady stream of effective advertisement to targeted audiences

    • We use real time advertising on multiple social media platforms to reach customers in the palm of their hand for immediate results.

Universal Benefits of Marketing Automation

  • Drive more leads: More than just more leads… Capture relevant leads that convert.

    • 80% of marketers using marketing automation generate more leads; 77% convert more of those leads.

  • Convert Leads to Sales: Close business by sending exactly the right message at the right time with behavior-based communication.

    • Companies that automate lead management see over a 10% increase in revenue in 6-9 months.

  • Optimize: Get clarity on what’s working and what’s not at every stage of the buying cycle with true end-to-end ROI analytics.

    • Businesses see 45% greater ROI when using marketing automation.

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